Article

Beyond Singapore Girl Grand and product/service differentiation strategies in the new millennium

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Abstract
Takes a strategic journey into the future of the airline industry and air travel. The strategic trends and profound changes that are sweeping through the world airline industry and air travel currently, as well as into the next millennium, are analysed. So too are the responses of the lead airlines that are leading the charge in shaping as well as responding to these changes, which will present new opportunities, threats and challenges to airlines with global aspirations operating on the world stage. Singapore Airlines was analysed with British Airways and United Airlines as the leading European and US comparison airlines, respectively, for comparative and benchmarking purposes.

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Ketersediaan

Informasi Detail

Judul Seri

Beyond Singapore Girl Grand and product/service differentiation strategies in the new millennium

No. Panggil

ATC PO DAN a

Penerbit

Singapore : Emerald Insight., 2000

Deskripsi Fisik

30 halaman

Bahasa

English

ISBN/ISSN

-

Klasifikasi

ATC

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

online resource

Edisi

Journal of Management Development

Subjek

Office Management
Conflict Management
Supply Management

Info Detail Spesifik

30 halaman

Pernyataan Tanggungjawab

Daniel Chan

Versi lain/terkait

Lampiran Berkas

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