Customer orientation and future market focus in NSD | PELINDO LIBRARY & KNOWLEDGE CENTER

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Customer orientation and future market focus in NSD

Bas Hillebrand - Nama Orang; Edwin J. Nijssen - Nama Orang; Ron G.M. Kemp - Nama Orang;

Abstract
Purpose – The aim of this paper is to investigate the differential effect of customer orientation and future market focus on organization inertia and firm innovativeness of small and medium-sized enterprises (SMEs) in the business-to-business service industry. It is motivated by the observation that small and medium-sized service firms’ proxy to customers may lead to incremental service improvement in response to customer requests for customization and improvement, but may derail programs for more innovative services.

Ketersediaan

IPC Corporate University Library ATC PO BAS a

ATC160074101

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Informasi Detail

Judul Seri: Customer orientation and future market focus in NSD
No. Panggil: ATC PO BAS a
Penerbit: Netherlands : Emerald Insight., 2011
Deskripsi Fisik: 21 halaman
Bahasa: English
ISBN/ISSN: -
Klasifikasi: ATC
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Journal of Service Management
Subjek: Material Management
Office Management
Supply Management
Info Detail Spesifik: 21 halaman
Pernyataan Tanggungjawab: Bas Hillebrand

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