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Case pack quantity’s effect on retail market share An examination of the backroom logistics effect and the store-level fill rate effect

Abstract
Purpose – The purpose of this study is to investigate the impact of a key logistics and distribution variable, case pack quantity, on a consumer packaged goods (CPG) manufacturing firm’s performance. The paper builds theory with respect to case pack quantity’s dichotomous impact on the retail shelf replenishment process and subsequent impact on market share depending on product rate-of-sale (ROS).

Ketersediaan
#
IPC Corporate University Library ATC PO MAT a
ATC160074120
Tersedia
Informasi Detail
Judul Seri
Case pack quantity’s effect on retail market share An examination of the backroom logistics effect and the store-level fill rate effect
No. Panggil
ATC PO MAT a
Penerbit
USA : Emerald Insight.,
Deskripsi Fisik
19 halaman
Bahasa
English
ISBN/ISSN
-
Klasifikasi
ATC
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
online resource
Edisi
International Journal of Physical Distribution & L
Subjek
Material Management
logistic Management
Security Management Supply Chain
Info Detail Spesifik
19 halaman
Pernyataan Tanggungjawab
Versi lain/terkait
Lampiran Berkas
Tidak Ada Data
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