Article
Determinants and consequences of consumer satisfaction with self-service technology in a retail setting
Abstract
Purpose – The purpose of this study is to investigate the antecedents and consequences of consumer satisfaction with the use of self-service technology (SST) in a retail setting.
Design/methodology/approach – In cooperation with a survey firm, a total of 424 respondents were collected from among consumers who had experience of using multimedia kiosks at convenience
stores in Taiwan. The conceptual model was tested by using structural equation modeling. Findings – The results show that perceived usefulness and perceived enjoyment both, initially,
influence perceived control and convenience and then affect consumer satisfaction, which in turn has an impact on consumer continued behavior intention. In addition, perceived enjoyment is found to enhance consumer satisfaction, but perceived usefulness is not.