Article

BRICOland brands: the rise of the new multinationals

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ver the last half-century, most of the best-recognized global brands have been headquartered in developed countries. In the last dozen years, new brands such as
South Korea’s Samsung and Brazil’s Embraer have carved big names for themselves. Here is how the line-up of the world’s power brands will change over the next
few decades. Amid the current global slump, many of the world’s bluest blue-chip brands are struggling to uphold their longtime reputations for high performance. Plummeting demand and paucity of credit are their most visible challenges. What is less obvious, but just as worrying over the long term, is the looming presence of a new generation of mega-brands from emerging nations. The household names of 2030 will almost certainly include many of today’s rising ‘‘power brands’’ – names such as LG and Samsung and Emirates. But they will also include many names that today are known mostly inside their domestic markets.

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Ketersediaan

Informasi Detail

Judul Seri

BRICOland brands: the rise of the new multinationals

No. Panggil

ATC PO JAM a

Penerbit

New York : Emerald Insight., 2009

Deskripsi Fisik

10 halaman

Bahasa

English

ISBN/ISSN

-

Klasifikasi

ATC

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

online resource

Edisi

Journal of Business Strategy

Subjek

Material Management
Conflict Management
MANAGEMENT PORT

Info Detail Spesifik

10 halaman

Pernyataan Tanggungjawab

James Bell

Versi lain/terkait

Lampiran Berkas

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