Article

The importance of country-of-origin information and perceived product quality in Uzbekistan

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Abstrack
There has been a proliferation of studies on product perceptions based on the country of origin. Most of these studies were conducted in western or developed countries.
Studies in the less developed nations are still scarce, especially research conducted in the former Soviet Union. With the disintegration of the Soviet Union, the former
Soviet republics offer vast new market opportunities for businesses. However, successful marketing can only be achieved through knowledge about the market, including
perceptions of imported products. Aims to contribute to the limited knowledge about market expectations in the former Soviet republics, specifically Uzbekistan. Gathers
information on country-of-origin perspectives with regard to product perceptions and the importance of product origin information. Based on data collected through
personal interviews in Tashkent, the capital city of Uzbekistan.

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Ketersediaan

Informasi Detail

Judul Seri

The importance of country-of-origin information and perceived product quality in Uzbekistan

No. Panggil

ATC PO OSM a

Penerbit

Malaysia : Emerald Insight., 1997

Deskripsi Fisik

10 halaman

Bahasa

English

ISBN/ISSN

-

Klasifikasi

ATC

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

International Journal of Retail & Distribution Man

Subjek

logistic Management
Strategic Management
Office Management

Info Detail Spesifik

10 HALAMAN

Pernyataan Tanggungjawab

Osman M. Zain

Versi lain/terkait

Lampiran Berkas

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