Linking a service-driven market orientation to service quality

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Article

Linking a service-driven market orientation to service quality

Boo Ho Voon - Nama Orang;

Abstract
Purpose – The purpose of this research is to empirically develop a service-driven market orientation construct and test its relationships with service quality.
Design/methodology/approach – The researcher employs Critical Incident Technique to generate items for the survey instrument. Then, the quantitative-based descriptive research uses structured questionnaires to capture the perceptions of 558 university students from Malaysia which are used to understand the nature of the customer-perceived market orientation and its relationship with service quality.

Ketersediaan

IPC Corporate University Library ATC MG BOO a

19050

Tersedia

Informasi Detail

Judul Seri: Linking a service-driven market orientation to service quality
No. Panggil: ATC MG BOO a
Penerbit: Malaysia : Emerald Insight., 2006
Deskripsi Fisik: 29 halaman
Bahasa: English
ISBN/ISSN: -
Klasifikasi: ATC
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Managing Service Quality: An International Journal
Subjek: logistic Management
Strategic Management
Supply Management
Info Detail Spesifik: 29 Halaman
Pernyataan Tanggungjawab: Boo Ho Voon

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