Playing around an oxymoron: international business with a human face

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Playing around an oxymoron: international business with a human face

Antonello Zanfei - Nama Orang;

Abstract
Purpose – The aim of this paper is to discuss the apparent paradox that multinational firms may and sometimes do pursue social benefits as their main objective.
Design/methodology/approach – This paper explores the grey area that lays between some consolidated analytical concepts, namely: spillovers, corporate responsibility, social cooperation and non-governmental organizations. It is in this grey area that “social multinationals” can be placed and examined. Scattered evidence is provided to illustrate the emergence of this relatively new phenomenon.

Ketersediaan

IPC Corporate University Library ATC MG ANT a

ATC160074167

Tersedia

Informasi Detail

Judul Seri: Playing around an oxymoron: international business with a human face
No. Panggil: ATC MG ANT a
Penerbit: Italy : Emerald Insight., 2012
Deskripsi Fisik: 19 halaman
Bahasa: English
ISBN/ISSN: -
Klasifikasi: ATC
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Critical perspectives on international business
Subjek: Material Management
logistic Management
Strategic Management
Info Detail Spesifik: 19 Halaman
Pernyataan Tanggungjawab: Antonello Zanfei

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