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Image of The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Carmine Gallo - Nama Orang;

Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple?s retail space and learning about Apple?s vision and philosophy. Using insights and data from these sources, he breaks down Apple?s customercentric model to provide an action plan with three distinct areas of focus:
? Inspire Your Internal Customer with training, support, and communications that create a ?feedback loop? for improving performance at every level
? Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell
? Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products


Ketersediaan
#
IPC Corporate University Library (Management) 658.812 Gal t
000226
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.812 Gal t
Penerbit
Wyman Street, Usa : Mcgraw Hill Education., 2012
Deskripsi Fisik
xviii, 234p. ; 24cm.
Bahasa
English
ISBN/ISSN
978-0-07-19320-9
Klasifikasi
658.812
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Creative Thinking
Costumer Satisfaction
Costumer Services
Info Detail Spesifik
-
Pernyataan Tanggungjawab
-
Versi lain/terkait
JudulEdisiBahasa
Effects of organizational and serviceperson orientation on customer loyaltyVol. 47 No. 10, 2009 pp. 1489-1513en
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PT Pendidikan Maritim dan Logistik Indonesia (PMLI) berdiri pada 10 Juli 2013, berdasarkan Akta Pendirian No. 26 Tanggal 10 Juli 2013 dan Akta Kementerian Hukum dan Hak Asasi Manusia No. AHU-45955.AH.01.01 tahun 2013.

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