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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="Airport Brand,"

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Financial-based Brand Value of Incheon International Airport

Tae-won CHUNG Hyun-mi JANG Jong-khil HAN

Since brand is recognized as one of the most significant intangible assets to firms, branding strategy has become a top management priority. To stay competitive in the global economy, airports are required to identify their own brand value accurately for better management. While there are a multitude of studies using marketing approach, few studies have attempted to quantify the airport’s br…

Edisi: Volume 29 Number 2 August 2013 pp. 267-286
ISBN/ISSN: -
Deskripsi Fisik: 20 p.
Judul Seri: The Assian Journal of Shipping and LOgistics
No. Panggil: ATC MG CHU f C.1

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