Ditapis dengan
Ditemukan 2 dari pencarian Anda melalui kata kunci: subject="Brand image"
Private label brand image- its relationship with store image and national brand
The purpose of empirical study is to focus on the relationship between perceived private label brand (PLB) image, and perceived store image (SI) and feeling associated with the presence of national brand (NB).
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 23 p.
- Judul Seri
- -
- No. Panggil
- ATC LO VAH p
Measuring brand equity for logistics services
The purpose of this paper is to present a test of scales that measure brand equity and its two dimensions – brand image and brand awareness – in the context of logistics services. The scales are tested with both logistics service providers and customers.
- Edisi
- Vol. 20 No. 2, 2009
- ISBN/ISSN
- -
- Deskripsi Fisik
- 14 p.
- Judul Seri
- The International Journal of Logistics Management
- No. Panggil
- ATC LO MAR m
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah