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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="Customer centricity"

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Market centricity and producibility: An opportunity for marketing and operati…

Operations management and marketing have played important roles in contributing towards an ongoing corporate objective of delivering enhanced customer satisfaction. Focusing on the concept of producibility, this paper aims to explore the potential for developing an inter-disciplinary approach to market centric value delivery.

Edisi: Vol. 25 No. 2, 2014 pp. 299-308
ISBN/ISSN: -
Deskripsi Fisik: 12 p.
Judul Seri: Journal of Manufacturing Technology Management
No. Panggil: ATC LO WAL m

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