Digital asset management as a technology for handling electronic material is used in different contexts for various technical purposes. Explores the effects of this technology on the marketing supply chain, being a new application area of digital asset management solutions. A conceptual framework is provided to describe marketing processes in the world of information technology and marketing co…
The purpose of this paper is to critically review the model of Hendriks and examine its suitability for the relationship of organizational knowledge management and information and communication technology (ICT). This study proposes that the impact of different organizational structures on knowledge management systems should be collectively considered. Tacit knowledge is definitely as critical a…