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Digital asset management in marketing communication logistics

Digital asset management as a technology for handling electronic material is used in different contexts for various technical purposes. Explores the effects of this technology on the marketing supply chain, being a new application area of digital asset management solutions. A conceptual framework is provided to describe marketing processes in the world of information technology and marketing co…

Edisi: Volume 17 · Number 3 · 2004 · 208-218
ISBN/ISSN: -
Deskripsi Fisik: 12 p.
Judul Seri: The Journal of Enterprise Information Management
No. Panggil: ATC LO KOV d

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