This paper aims to examine the impact of perceived cultural differences in forging identity in virtual teams. Whilst there has been a great deal of research on team identification, little has been written about the influences of the virtual context on this process.
This case study aims to examine the role of demand management in balancing distribution efficiency and responsiveness to customer needs in the downstream of a retail supply chain.
Discusses the results from an empirical study that investigated potential career frustrations and concerns of women in distribution, defined as female marketing and logistics professionals. In general, both groups of respondents have some reservations about career opportunities in their respective fields. Moreover, perceptions about career opportunities appear to be influenced by personal demog…