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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="Efficient consumer re...

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Efficient consumer response: managing the supply chain for “ultimate” con…

Presents a case study of the marketing strategy of Birds Eye Wall’s and its focus on functional and service-related aspects of its trading relationships. Stresses the importance of the efficient consumer response process towards achieving both customer satisfaction and business efficiency and success. Details the use of extensive research and data analysis to forecast, measure, model and rev…

Edisi: Volume 1 · Number 2 · 1996 · pp. 11-14
ISBN/ISSN: 1359-8546
Deskripsi Fisik: 6 p .
Judul Seri: Supply Chain Management: An International Journal
No. Panggil: ATC MGPEA e C.1

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