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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="Integrated marketing"

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Packages and physical distribution: Implications for integration and standard…

This paper addresses the question of trade-offs in supply chains by exploring the roles of packaging in distribution networks. Taking a starting point in the logistical role of packaging and the potential trade-offs with its marketing and environmental roles, the paper illustrates some difficulties with integrated systems. The paper discusses the concept of packaging as an integrated system and…

Edisi: Vol. 34 No. 2, 2004 pp. 123-139
ISBN/ISSN: -
Deskripsi Fisik: 20 p.
Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO JOH p

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