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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="Long-term orientation...

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Spillover effects of a firm's relationship marketing orientation in the logis…

Adriana Rossiter Hofer Paul R. Murphy Ronn J. Smith

The central tenet of this paper is that a firm's efforts to nurture a long-term relationship with a third-party logistics (3PLs) will be influenced by its strategic orientation toward its own customers. The purpose of this paper is to propose that there will be a spillover effect of a firm's relationship marketing orientation (RMO) toward its customers on the nature of a firm's relationship wit…

Edisi: Vol. 25 Issue: 2, pp.270-288
ISBN/ISSN: -
Deskripsi Fisik: 20 p.
Judul Seri: The International Journal of Logistics Management
No. Panggil: ATC LO MUR s

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