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Marketing communications for seaports: a matter of survival and growth

Perhaps the most critical issue facing seaports is their survival and growth in today’s highly competitive environment. Seaports are facing challenging times as the once monopolistic position of having captive markets diminishes. This situation is being replaced by growing sections of the hinterland now being considered by competing seaports as being contestable. In effect, for many business …

Edisi: VOL. 34, NO. 2, 151–168
ISBN/ISSN: -
Deskripsi Fisik: 20 p.
Judul Seri: Maritime Policy & Management: The flagship journal of international shipping and port research
No. Panggil: ATC MG CAH m

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