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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="Marketing history"

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Staying afloat: A history of maritime passenger industry marketing

The purpose of this paper is to recount the history of the marketing of the maritime passenger industry (known today as the cruise industry). This is a unique industry that has survived and thrived for almost 175 years despite dramatic environmental changes. This history focuses on passenger shipping in and out of the USA first from/to European ports, later focusing on cruises from the USA to t…

Edisi: Vol. 6 No. 2, 2014 pp. 234-257
ISBN/ISSN: 1755-750X
Deskripsi Fisik: 25P
Judul Seri: Journal of Historical Research in Marketing
No. Panggil: ATC PO BRA b

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