To identify and examine the origins of complexity in a mass customization system and to propose an effective application sequence of variety management strategies in order to cope with this complexity.
Explains that globalization and new manufacturing technologies have been generating a new kind of product competition based on the ability of the producer to offer the most suitable product for each individual market. In this new environment, the relationship between short‐term logistical decisions taken within manufacturing and business performance becomes increasingly strong. This relatio…
The main purpose of this paper is to investigate the current manufacturing strategies and practices of bus manufacturers in China, and to propose a framework of manufacturing strategies for time-based competitive advantages.
Mass customization has yet to fulfill its original purpose as established by marketing researchers to become an alternative to mass production, largely due to its inability to achieve mass market levels of efficiency. The purpose of this study is to survey consumer’s perceptions, willingness and capabilities of participating in a mass customization system, and understand the implications of i…
The purpose of this paper is to introduce a methodological approach to develop customized products which offer true customer value and achieve superior competitive advantage.