The purpose of this paper is to illustrate how a stakeholder approach based on a case-study research was used to define a method to be applied across the Portuguese seaport administrations (SA) in order to justify the tariffs to be charged for a variety of services provided by these entities. Design/methodology/approach – The study involved both the Portuguese maritime transport regulator (IP…
Despite the universal recognition of port as one of the most traditional and famous fortified wines in the world, there has been little investigation into this product, in either the field of marketing or strategic management. An empirical investigation into the marketing strategies of port wine companies is presented here. Qualitative data were obtained during early 1998 through internal sourc…
Port is a fortified wine named after Porto, the second largest Portuguese city, where it has traditionally been shipped from. However, port begins its life in the Douro valley, which starts some 100 km east of Porto (or Oporto in its anglicised form) and extends as far as the Spanish border. The valley is a demarcated region where an estimated 30,000 farmers grow what is considered to be one of…
This study aims to analyse the driving forces that either favour or inhibit internet adoption by organisations operating in the non-profit sector.