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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="Promotions"

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Examining retail on shelf availability: promotional impact and a call for res…

Carlos Mena Younes Ettouzani Nicola Yates

The purpose of this paper is to present an investigation into the causes of promotional on-shelf-availability (on-shelf-availability) shortfalls in retailing.

Edisi: Vol. 42 No. 3, 2012 pp. 213-243
ISBN/ISSN: -
Deskripsi Fisik: 33 p.
Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO YAT e

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