Presents a supplier view of the realities of quick response supply chain partnershipping in the grocery sector. Discusses the factors which determine the level of stock held by manufacturers and retailers and the resulting conflicts which occur in reconciling policies pursued by both parties. Asks why manufacturers and retailers want quick response partnerships and what their objectives are.
Presents a supplier view of the realities of quick response supply chain partnershipping in the grocery sector. Discusses the factors which determine the level of stock held by manufacturers and retailers and the resulting conflicts which occur in reconciling policies pursued by both parties. Asks why manufacturers and retailers want quick response partnerships and what their objectives are.
Seeks to document a responsive strategy to manufacturing planning with Cussons (UK) Limited, a company operating in the fast moving consumer goods (FMCG) industry. In the FMCG environment products are manufactured to a sales forecast, and customers demand 100 per cent service levels within lead‐times, sometimes in the order of hours rather than days. It is essential that a company′s stock…