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The importance of country-of-origin information and perceived product quality…

There has been a proliferation of studies on product perceptions based on the country of origin. Most of these studies were conducted in western or developed countries. Studies in the less developed nations are still scarce, especially research conducted in the former Soviet Union. With the disintegration of the Soviet Union, the former Soviet republics offer vast new market opportunities for …

Edisi: Volume 25 · Number 4 · 1997 · pp. 138–145
ISBN/ISSN: 0959-0552
Deskripsi Fisik: 10 p.
Judul Seri: International Journal of Retail & Distribution Management
No. Panggil: ATC MG ZAI t C.1

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