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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="Value dimensions"

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Disentangling customer orientation – executiveperspective

Hannu Saarijarvi Hannu Kuusela Kari Neilimo Elina Narvanen

Despite the fact that customer orientation is increasingly used as a strategic guideline to ensure companies’ long-term success, it is too often left at conceptual level without any managerial or executive translation. To address this practical gap, the purpose of the paper is to build an executive perspective on customer orientation through the mechanism of customer value dimensions.

Edisi: Vol. 20 No. 5, 2014 pp. 663-677
ISBN/ISSN: 1463-7154
Deskripsi Fisik: 17 p.
Judul Seri: Business Process Management Journal
No. Panggil: ATC MG SAA d

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