The purpose of this paper is to recount the history of the marketing of the maritime passenger industry (known today as the cruise industry). This is a unique industry that has survived and thrived for almost 175 years despite dramatic environmental changes. This history focuses on passenger shipping in and out of the USA first from/to European ports, later focusing on cruises from the USA to t…
The cruise industry has been dynamically advancing over the last decades with an average annual growth rate in the worldwide number of cruise passengers of 7.84 per cent between 1990 and 2013. The Mediterranean Sea is the second cruise destination worldwide. The cruise market is characterized as an oligopoly within the subsector of cruise companies. A similar situation occurs in the Mediterrane…
The purpose of this paper is to investigate, through metaphor analysis, the complex nature of the work undertaken by waiters and pursers on-board cruise ships. This is an under-researched field and empirical research has produced some interesting perceptions that these groups of workers have of themselves, of others, and of the world in which they work and live.