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Ditemukan 2 dari pencarian Anda melalui kata kunci: subject="cruise industry"

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Staying afloat: A history of maritime passenger industry marketing

The purpose of this paper is to recount the history of the marketing of the maritime passenger industry (known today as the cruise industry). This is a unique industry that has survived and thrived for almost 175 years despite dramatic environmental changes. This history focuses on passenger shipping in and out of the USA first from/to European ports, later focusing on cruises from the USA to t…

Edisi: Vol. 6 No. 2, 2014 pp. 234-257
ISBN/ISSN: 1755-750X
Deskripsi Fisik: 25P
Judul Seri: Journal of Historical Research in Marketing
No. Panggil: ATC PO BRA b

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Cruise market: stakeholders and the role of ports and tourist hinterlands

Komentar Penanda Bagikan

Esteve-Perez, Jeronimo Garcia-Sanchez, Antonio

The cruise industry has been dynamically advancing over the last decades with an average annual growth rate in the worldwide number of cruise passengers of 7.84 per cent between 1990 and 2013. The Mediterranean Sea is the second cruise destination worldwide. The cruise market is characterized as an oligopoly within the subsector of cruise companies. A similar situation occurs in the Mediterrane…

Edisi: Vol. 17, 3
ISBN/ISSN: 1479-2931
Deskripsi Fisik: 18 p.
Judul Seri: Maritime economics & Logistic
No. Panggil: ATC PO EST c

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