Purpose – The purpose of this paper is to investigate the microfoundations of customer knowledge acquisition during logistics innovation development. Specifically, the authors explore the activities and behaviors of employees with customer contact (i.e. boundary-spanning employees (BSEs)) to deepen and broaden their knowledge about customers for the development of innovations. Design/meth…
Knowledge acquisition may help maritime operators to maximise maritime logistic value. The operators can acquire knowledge through being embedded in a coopetitive (viz. mixture of cooperation and competition) network. This paper aims to examine how effectively maritime logistics operators coordinate the inter-organisational coopetitive relationships in order to acquire knowledge. The paper also…