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Effects of switching costs on customer loyalty in the liner shipping industry

In the liner shipping industry, controlling switching costs (SCs) is an important strategy for maintaining customer loyalty (CL). This study proposes a research model comprising four constructs and six hypotheses to examine how SCs helps prevent customers from switching their freight loads from one carrier to the other. Moreover, a submodel is also proposed and tested by two sample sets, separa…

Edisi: Vol. 17, 3
ISBN/ISSN: 1479-2931
Deskripsi Fisik: 18 pages
Judul Seri: Maritime Economics & Logistics
No. Panggil: ATC PO CHA e

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