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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="James A. Eckert"

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Using the elaboration likelihood model to guide customer service-based segmen…

Conceptualizes a model of customer service‐based segmentation derived from the elaboration likelihood model (ELM). Logistics organizations are utilizing improved customer service to achieve competitive advantage. However, these firms must segment customers to avoid escalating their service platform to those unlikely to provide adequate return. Based on ELM‐established relationships, propo…

Edisi: Vol. 27 Issue: 9/10, pp.600-615
ISBN/ISSN: -
Deskripsi Fisik: 18 p.
Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO ECK u

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