Traditional retailers still insist on using price, product, and promotion as sources of competitive advantage.This emphasis typically ignores the potential of in-store logistics operations in the creation of customer value. A major objective of retail customers is to navigate the retail servicescape in an efficient, convenient, enjoyable and effective manner. In-store logistics operations large…
One‐stop shopping for logistics services has been a popular concept in theory, but so far has not been very successful in practice. Reviews the theoretical basis for the concept and reports the findings of a shipper‐carrier comparison study about one‐stop shopping expectations for international logistics services. Shows that international shippers located in the USA rate the expected ef…