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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Allard C.R. van Riel

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Managing in-store logistics: a fresh perspective on retail service

Janjaap Semeijn Olfa Bouzaabia Allard C.R. van Riel

Traditional retailers still insist on using price, product, and promotion as sources of competitive advantage.This emphasis typically ignores the potential of in-store logistics operations in the creation of customer value. A major objective of retail customers is to navigate the retail servicescape in an efficient, convenient, enjoyable and effective manner. In-store logistics operations large…

Edisi: Vol. 24 No. 2, 2013
ISBN/ISSN: -
Deskripsi Fisik: 20 p.
Judul Seri: Journal of Service Management
No. Panggil: ATC LO SEM m

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