Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trendsin business: ''design thinking,'' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind- set, techniques, and vocabulary of design thinking, unpack the mysterious connection beetwen design and growth, and teach managers ina straightforward way ho…
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM,…