FIC
Designing for Growth: A Design Thinking Tool Kit for Managers
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trendsin business: ''design thinking,'' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind- set, techniques, and vocabulary of design thinking, unpack the mysterious connection beetwen design and growth, and teach managers ina straightforward way how to exploit design's exciting potential.Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Judul | Edisi | Bahasa |
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Solving Problems with Design Thinking: Ten Stories of What Works | en | |
Solving Problems with Design Thinking: Ten Stories of What Works | en |