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Ditemukan 2 dari pencarian Anda melalui kata kunci: author="Ronn J. Smith"
Spillover effects of a firm's relationship marketing orientation in the logis…
The central tenet of this paper is that a firm's efforts to nurture a long-term relationship with a third-party logistics (3PLs) will be influenced by its strategic orientation toward its own customers. The purpose of this paper is to propose that there will be a spillover effect of a firm's relationship marketing orientation (RMO) toward its customers on the nature of a firm's relationship wit…
- Edisi
- Vol. 25 Issue: 2, pp.270-288
- ISBN/ISSN
- -
- Deskripsi Fisik
- 20 p.
- Judul Seri
- The International Journal of Logistics Management
- No. Panggil
- ATC LO MUR s
Assessing consumer attitudes toward off-site customer service contact methods
This paper aims to present the development of a scale, off-site customer service (OCS), which assesses the factors that are important in consumer evaluation of an off-site customer service contact method (e.g. website or telephone).
- Edisi
- Vol. 20 No. 2, 2009
- ISBN/ISSN
- -
- Deskripsi Fisik
- 19 p.
- Judul Seri
- The International Journal of Logistics Management
- No. Panggil
- ATC LO ERO a
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