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Ditemukan 2 dari pencarian Anda melalui kata kunci: author="THAI, Vinh V."

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Defining service quality in tramp shipping: conceptual model and empirical ev…

THAI, Vinh V.TAY, Wei Jun TAN, Raymond LAI, Alan

Tramp shipping constitutes a prominent segment of the shipping market. As customers increasingly seek value from service providers for low price but yet high quality services, there is a pressing need to understand critically what construe the service quality for the tramp sector. In this respect, however, no prior research has been conducted for this market segment. This study recognises the g…

Edisi: Volume 30 Number 1
ISBN/ISSN: -
Deskripsi Fisik: 29 p.
Judul Seri: The Asian Journal of shipping and logistic
No. Panggil: ATC PO THA d

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Unduh MARC Sitasi

Structural analysis of port brand equity using structural equation modeling

Komentar Penanda Bagikan

YEO, Gi-tae LEE, Taehwee THAI, Vinh V.

Port competition, especially in the Northeast Asia (NEA) region, can be described as a price war. In this price competition, it is necessary to build up the brand concept to acquire higher market share. This paper aims to provide structural relationships for port brand equity (PBE) and explore the PBE stages statistically. The stages are divided into three steps: port service quality as the pre…

Edisi: -
ISBN/ISSN: -
Deskripsi Fisik: 24 p.
Judul Seri: -
No. Panggil: ATC PO LEE s

Ketersediaan1

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Unduh MARC Sitasi