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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Abby Day

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Getting logistics into the boardroom

Ponders the factors which make senior management support of logistical initiatives so important and explores means of ensuring that such initiatives are included in the boardroom agenda. Presents an understanding of logistical activity which emphasizes its all‐embracing organizational influence, and its function as the deliverer of the marketers’ “promises”. Offers a further reason for …

Edisi: Vol. 9 Issue: 6, pp.11-14
ISBN/ISSN: -
Deskripsi Fisik: 5 p.
Judul Seri: Logistics Information Management
No. Panggil: ATC LO DAY g

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