Purpose – Real operational data are used to optimise the performance measurement of air cargo capacity demand management at Virgin Atlanticb Cargo by identifying the best KPIs from the range of outcome-based KPIs in current use. Design/methodology/approach – Intelligent fuzzy multi-criteria methods are used to generate a ranking order of key outcome-based performance indicators. More spec…
Virgin Atlantic Cargo is one of the largest air freight operators in the world. As part of a wider strategic development initiative, the company has identified forecasting accuracy as of strategic importance to its operational efficiency. This is because accurate forecast enables the company to have the right resources available at the right place and time. The purpose of this paper is to under…