Provides a rationale for looking at logistics and cultural diversity from a global “intercultural” perspective, and proposes this view as a potential tool for sensitizing logistics managers to cross‐ concerns. Concludes that any firm which embraces this concept by understanding cultural differences and going beyond cultural boundaries will reap increased organizational performance.
This paper describes a case study in a chemical company in which management was concerned with low productivity and the inability to keep pace with demand. A description of the company and an assessment of its competitiveness are outlined. To improve productivity and to help management solve the firm’s production scheduling problem, a proposal was developed based on the travelling salesman pr…