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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Arun Sharma

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Segmentation of markets based on customer service

Customer service represents a significant opportunity for segmenting markets. This article reviews the importance of customer service and the conceptual issues associated with segmenting industrial markets on the basis of customer service. A methodology is presented which can be used by managers to classify a market into segments with different customer service needs. Empirical results from a h…

Edisi: Vol. 20 Issue: 7, pp.19-27
ISBN/ISSN: -
Deskripsi Fisik: 12 p.
Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO SHA s

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