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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Bas Hillebrand

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Customer orientation and future market focus in NSD

Bas Hillebrand Ron G.M. Kemp Edwin J. Nijssen

Abstract Purpose – The aim of this paper is to investigate the differential effect of customer orientation and future market focus on organization inertia and firm innovativeness of small and medium-sized enterprises (SMEs) in the business-to-business service industry. It is motivated by the observation that small and medium-sized service firms’ proxy to customers may lead to incremental s…

Edisi: Journal of Service Management
ISBN/ISSN: -
Deskripsi Fisik: 21 halaman
Judul Seri: Customer orientation and future market focus in NSD
No. Panggil: ATC PO BAS a

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