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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Boo Ho Voon

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Linking a service-driven market orientation to service quality

Abstract Purpose – The purpose of this research is to empirically develop a service-driven market orientation construct and test its relationships with service quality. Design/methodology/approach – The researcher employs Critical Incident Technique to generate items for the survey instrument. Then, the quantitative-based descriptive research uses structured questionnaires to capture the …

Edisi: Managing Service Quality: An International Journal
ISBN/ISSN: -
Deskripsi Fisik: 29 halaman
Judul Seri: Linking a service-driven market orientation to service quality
No. Panggil: ATC MG BOO a

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