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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Bose, S.K.

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An evaluation of ocean container carrier selection criteria- an Indian shipper's

Purpose – The purpose of this paper is to assist ocean container carriers in devising effective marketing strategies to attract and retain Indian shippers by letting them understand the list of criteria Indian shippers use in the carrier selection decisions and also the amount of importance they assign to each criterion during such decisions. Design/methodology/approach – To explore th…

Edisi: Vol. 34 No. 7, 2011
ISBN/ISSN: -
Deskripsi Fisik: 21 pages
Judul Seri: Management Research Review
No. Panggil: ATC MR KAN a

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