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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Chih-Ying Kuo

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Antecedent of purchase intention: online seller reputation, product category …

Ming-Chuan Pan Chih-Ying Kuo Ching-Ti Pan Wei Tu

Abstract Purpose – This paper aims to examine the antecedent of purchase intention: online seller reputation, product category and surcharge. Design/methodology/approach – This paper uses five experimental designs to explore the seller reputation, product category and surcharge effects in Internet shopping. The authors chose one seller of low reputation and one seller of high reputation fr…

Edisi: Internet Research
ISBN/ISSN: -
Deskripsi Fisik: 18 halaman
Judul Seri: Antecedent of purchase intention: online seller reputation, product category and surcharge
No. Panggil: ATC PO MIN a

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