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Ditemukan 2 dari pencarian Anda melalui kata kunci: author=Edward A. Morash

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Boundary-spanning interfaces between logistics, production, marketing and new…

Cornelia Dröge Edward A. Morash Shawnee Vickery

Investigates performance relationships for interfunctional process integration and specific logistics interface capabilities. The results indicate that competitive advantage is more likely to emanate from interfunctional process integration rather than individual function (sub) optimization. Logistics’ unique role as a boundary spanning interface between marketing, production, and new product…

Edisi: Vol. 27 No. 5/6, 1997, pp. 350-369.
ISBN/ISSN: -
Deskripsi Fisik: 22 p.
Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO MOR b

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Boundary spanning interfaces between logistics, production, marketing and new…

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Cornelia Dröge Edward A. Morash Shawnee Vickery

Edisi: Vol. 26 No. 8, 1996
ISBN/ISSN: -
Deskripsi Fisik: 23 p.
Judul Seri: International Journal of Physical Distribution & Logistics
No. Panggil: ATC LO VIC b

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