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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Injazz J. Chen

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Understanding customer relationship management (CRM)

Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company’s customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development. CRM has evolved from advances in information technology and organizational changes in customer-centric processes. Companies that success…

Edisi: Vol. 9 No. 5, 2003
ISBN/ISSN: -
Deskripsi Fisik: 17 p.
Judul Seri: -
No. Panggil: ATC MG POP u

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