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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Jule B. Gassenheimer

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Long-term channel member relationships

Jule B. Gassenheimer Jay U. Sterling Robert A. Robicheaux

The ability to nurture marketing channel relations is essential to long‐term corporate survival. This study empirically investigates how and why relationships between manufacturers and dealers in the office systems/furniture industry develop and how and why these relationships are maintained. The results demonstrate the benefits of considering the actions and reactions of channel partners whe…

Edisi: Vol. 19 Issue: 12, pp.15-28
ISBN/ISSN: -
Deskripsi Fisik: 25 p.
Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO ROB l

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