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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Jyh-Shen Chiou

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Remedies for information asymmetry in online transaction: An investigation in…

Chung-Chi Shen Jyh-Shen Chiou Biing-Shen Kuo

This study seeks to investigate the signals on which consumers may rely to reduce the problems of information asymmetry on an online auction site. The research aims to develop and test based on information signaling theory. It classifies signals from auction web pages into three types: seller reputation, product condition, and argument quality. To understand how the signals affect consumers’ …

Edisi: Vol. 21 No. 2, 2011 pp. 154-170
ISBN/ISSN: -
Deskripsi Fisik: 19 p.
Judul Seri: Internet Research
No. Panggil: ATC LO SHE r

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