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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Marilyn M. Helms

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Exploring SWOT analysis – where are we now?: A review of academic research …

The purpose of this study is to examine the use of the strategic management tool, Strengths-Weaknesses-Opportunities-Threats or SWOT analysis, and to assess how the methodology has been used as well as changes to the methodology. The findings both for and against SWOTanalysis should lead to a balanced view of the technique as well as yield ideas for needed theory building.

Edisi: Vol. 3 No. 3, 2010 pp. 215-251
ISBN/ISSN: 1755-425X
Deskripsi Fisik: 41 p.
Judul Seri: Journal of Strategy and Management
No. Panggil: ATC MR HEL e

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